Legacy automakers have one major advantage over startups with direct-to-consumer sales
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Direct-to-consumer sales were supposed to be an advantage for EV startups like Rivian. But challenges with it are chipping into their revenue. Andi Hedrick/Rivian
1 thought on “Legacy automakers have one major advantage over startups with direct-to-consumer sales”
Direct-to-consumer sales were supposed to be an advantage for EV startups like Rivian. But challenges with it are chipping into their revenue. Andi Hedrick/Rivian
Many EV startups like Rivian and Lucid have opted to sell their vehicles directly to consumers.
Not working with dealerships was supposed to be an advantage for these budding carmakers.
The DTC model means their revenue depends on getting cars to customers — which isn’t always so easy.
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